Marketing Executive

JOB RESPONSIBILITIES Digital Marketing: • Develop and implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns to increase online visibility and drive traffic to the website. • Create engaging content for various digital platforms, including social media, blogs, and the company website. • Monitor and analyze website and social media performance using tools like Google Analytics and social media insights to optimize campaigns and improve engagement. Market Research: • Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies. • Gather and analyze customer feedback to enhance product offerings and marketing approaches. Campaign Management: • Plan and execute marketing campaigns, promotions, and events to drive sales and enhance brand visibility. • Collaborate with the design team to create visually appealing marketing materials and product displays. Collaboration and Communication: • Work closely with the sales team to align marketing efforts with sales goals and initiatives. • Build and maintain relationships with influencers, bloggers, and other industry stakeholders to enhance brand reach and credibility. Reporting and Analysis: • Prepare and present regular reports on marketing performance, insights, and recommendations to management. • Analyze campaign results and adjust strategies as needed to achieve desired outcomes. QUALIFICATIONS AND REQUIREMENTS • Bachelor's degree in Marketing, Business, Fashion Merchandising, or a related field. • At least 1 – 2 years of working experience in retail management, preferably in a similar industry such as fashion retail or apparel sales; • Proficient in marketing digital software.