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Manager, Brand Marketing

Salary undisclosed

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Job Description:

Brand Leadership to Drive Growth

  • Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
  • Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.

Product Innovation and Commercialization

  • Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.

Advertising and Creative Development

  • Identify the strategic objective to drive the required communication strategy.
  • Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.

Consumer Promotions/ In-store Merchandising

  • Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.
  • Flawless execution of initiative in term of budget, timing and communication.

Media Strategy and Execution

  • Determine media objectives and strategies and manage execution of media elements that will maximize ROI from media investments.
  • Determine appropriate integrated media mix to maximize effective reach.

Agency/ Supplier Management

  • Develop effective integrated working relationship with all agencies involved on key brands (Packaging, Insight, Research, Strategy, Media, Creative and Digital).
  • Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives.

Job Requirements:

  • Candidate must possess at least Bachelor Degree in Business Studies, Sales, Marketing or related field.
  • At least 5-6 years of working experience in similar position preferably in the FMCG sector.
  • Technically proficient in data analysis to gain insights for decisions.
  • Strong planning and organizational skills to effectively manage executed projects.
  • Marketing strategy and brand planning skills.
  • Ability to be highly organized yet adaptable to changing circumstances and priorities both quickly and effectively.
  • Strong communication skills and interpersonal skills.
  • Creativity to identify alternative approaches and solutions.
  • Maturity to handle debates involving differences of opinion.
  • A confident manner and the ability to influence and persuade.
  • Digitally savvy in digital space (leveraging digital and social to solve business challenges).