Senior Lead Copywriter

Salary: RM5000 - RM6000
Location: Fully remote working role
Working day & hour: Mon - Fri – 9:00am-6:30pm
Contract duration: 12 months under PERSOLKELLY

Duties:

• Creating compelling headlines and clear, concise, persuasive copywriting for all digital campaigns across email marketing, paid social media advertising and more to increase lead conversions.
• Content creation: Write, edit, and proofread all high-quality content, including advertisement copy, website, articles, social media posts, email newsletters, and more. Ensure that all content is clear, engaging and accurate.
• Editing and polishing existing content to improve readability.
• A forward-thinking team player who works collaboratively, coordinating schedules, handling communications, and meeting tight deadlines efficiently.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.
• Work closely with the team to brainstorm and develop a variety of marketing materials.
• Trend Monitoring: Keep an eye on platform-specific trends and best practices, sharing findings with the broader team.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Standard Operating Procedures (SOP): Create and maintain SOP is up to date.
• Any other duties assigned by Management

Requirements:

• Minimum 5 years of experience as a Copywriter. (A strong portfolio of writing from direct response copywriting, video scripts, ad copy, email marketing etc is required).
• Ability to excel in a fast-paced, result-driven environment focused on producing high-quality creative work.
• Ability to work independently and remotely, with minimum supervision and strong ownership to meet deadlines.
• Excellent written and verbal communication skills in English & Mandarin, with the ability to craft engaging and compelling content. (copywriting has to be in Chinese) – If candidates have very good copywriting skillset in Chinese language, we are open to consider as long they know how to translate
• Experience in optimizing landing pages and sales funnels
• Strong attention to detail and organizational skills.
• Creative thinker with the ability to generate fresh and innovative ideas.
• Familiarity with SEO best practices is an advantage.

Kindly send your updated resume and put subject as "Application for (Job Position Title)". Interested candidates may submit the application to