Marketing Director

Responsibilities

• Developing and implementing comprehensive marketing strategies aligned with business goals.
• Analyzing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends.
• Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy.
• Providing tools and materials for the effective functioning of the sales team.
• Advising on the development of the corporate brand.
• Identifying new business opportunities and providing actionable plans to the marketing and sales teams, ensuring the continuous improvement of the company’s marketing efforts.
• Oversee and grow the marketing by identifying revenue opportunities among established clients and securing new accounts.
• Overseeing the management of annual marketing budgets.
• Collaborate cross-functional teams to ensure alignment between marketing efforts and overall business goals.
• Delivering an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing.
• Overseeing coordination with external agencies, including clients, regulatory bodies, and industry influencers.
• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit and loss projections, and expenditures.
• Monitor progress and submit performance reports.
• Organizing company conference, trade shows, and major events.

Requirements

• Proven knowledge and experience in developing and executing successful marketing strategies in the EMS and medical device sector.
• Strong understanding of medical device regulatory requirements and industry standards.
• Experienced in leading global market strategies, including market expansion and brand building.
• Demonstrated success in managing product launches and multi-channel marketing campaigns.
• Strong leadership and team management skills.
• Excellent communication and presentation skills.
• Ability to work cross-functionally with internal teams and external stakeholders.
• Proficiency in digital marketing tools and platforms.
• Strategic thinking with a focus on innovation and problem-solving.