Marketing Manager (Fashion Industry)

Responsibilities:

1. Strategize, plan, and monitor comprehensive marketing campaigns across all channels, including digital, influencer, content, event marketing, and new opportunities.
2. Oversee all marketing-related activities, ensuring that every campaign, strategy, and initiative is aligned with the brand’s goals and effectively executed.
3. Monitor, analyze, and report on campaign performance, making data-driven decisions to enhance results.
4. Identify and explore emerging marketing opportunities, including partnerships, retail collaborations, and trade exposure
5. Identify and execute the latest marketing trends to ensure Sugarscarf stays ahead in the fashion industry.
6. Collaborate with the marketing and cross-functional teams to develop and implement creative strategies that align with the brand's vision and objectives.
7. Manage budgets effectively and ensure all campaigns are executed within timelines.
8. Drive brand development, ensuring consistency in all marketing efforts.
9. Monitor and evaluate the performance of all marketing projects, analyzing results to optimize future campaigns.
10. Bring in qualified leads to the company by continuously improving lead-generation tactics.

Requirements:
1. Minimum of 6 years of marketing experience in the retail or fashion industry.
2. Marketing-related certification or degree.
3. Strong understanding of fashion trends, market behavior, and consumer preferences.
4. Excellent communication, planning, and project management skills.
5. Competitive, goal-driven attitude with a passion for achieving outstanding marketing result
6. Outstanding public relations (PR) skills and the ability to manage relationships with influencers, media, and other external partners.
7. Passion for fashion and ability to work creatively within a brand framework.
8. Ability to operate independently and collaborate effectively with the marketing team and other cross-functional teams

Preferred Skills:
* Have knowledge in digital marketing skills (including SEO, SEM, and social media advertising)
* Some graphic design and video editing skills to assist when other team members are unavailable.
* Ability to create content for social media, blogs, and other digital platforms.
* Experience in content creation and influencer outreach.
* Experience in online, influencer, and content social media marketing.
* Ability to develop events marketing strategies and lead their execution.

Soft Skills:
* Strong leadership and team collaboration skills.
* Critical thinking and problem-solving abilities.
* Ability to manage multiple projects and meet tight deadlines.
* Adaptable and willing to take on various marketing-related tasks when necessary.
* Creative, innovative, and detail-oriented.

Benefits:
* Competitive salary
* Flexible working environment
* Opportunity to grow within a fast-evolving fashion brand
* Professional development opportunities

If you are a trendsetter with a strong marketing background and a love for fashion, goal-driven, competitive marketing expert ready to take Sugarscarf to the next level? we want to hear from you! Send your resume and portfolio to
Join Sugarscarf and be part of a brand that sets the trends!