Senior KOL Management Specialist (Team Lead)

Job Responsibilities:

• Analyze and identify optimal content promotion trends to increase product interest, attract new brand users, and drive sales.
• Handle the end-to-end influencer marketing strategy, including approaching suitable KOLs/Influencers, creating and presenting briefs, reviewing KOL drafts, and reporting performance.
• Manage overall campaign progress and control content quality to meet targets set by the supervisor.
• Ensure branding consistency and alignment of product communication across all advertising and campaigns.
• Forecast marketing campaign growth and ROI for KOL marketing campaigns, working closely with the sales team.
• Develop and maintain strong relationships with celebrities and mega KOLs.

Job Requirements:

• Bachelor's degree in Marketing or a related field.
• Minimum of 5 years of experience in Brand Marketing, KOL/Influencer Specialist, or Digital Marketing.
• Experience with beauty brand promotion or extensive knowledge of beauty or skincare products is preferred.
• Proficient in Mandarin, English, and Malay, both spoken and written.
• Strong analytical skills combined with a creative mindset.
• Data-driven thinker with an affinity for numbers.
• Excellent communication skills.
• Up-to-date with the latest trends and marketing best practices.

If you are passionate about influencer marketing and have a knack for spotting trends, we’d love to hear from you. Apply now and help us take our brand to the next level!