Media Buyer (Performance Marketing)

Media Buyer Job Description​
Key Responsibilities:​

Identify Target Audiences:​

• Analyze products and services to determine their ideal target audience.​
• Consider product cost, purpose, and market competition to identify potential consumers.​
• Develop strategies to highlight unique product features and appeal to new market segments.​

Research Advertising Space:​

• Determine the most effective advertising channels for target audiences, with a focus on META platforms such as Facebook and Instagram, as well as TikTok and Google Ads.​

Analyze Performance Metrics:​

• Monitor and analyze KPIs such as impressions, click-through rates, conversions, and return on ad spend (ROAS) on META, TikTok, and Google platforms.​

Build Relationships with Sales Agencies:​

• Negotiate prices and contract terms with sales agencies for advertising spaces.​
• Maintain ongoing relationships with sales agencies to secure future opportunities and manage campaign changes.​

Monitor Advertising Budgets:​

• Track spending and ensure campaigns remain within the marketing department's budget.​
• Identify opportunities to reduce costs without compromising campaign effectiveness.​
• Petition for additional funding when necessary to achieve campaign goals.​
  

Job Requirements:​

• Bachelor’s degree in Advertising, Marketing, Communications, or a related field. Equivalent experience may be considered.​
• 2-3 years of experience in media buying, with specific experience in managing campaigns on META platforms (e.g., Facebook Ads, Instagram Ads), TikTok Ads, and Google Ads.​
• Strong analytical skills with the ability to interpret and act on performance data.​
• Excellent negotiation and relationship-building skills.​
• Proficiency in META, TikTok, and Google advertising tools, as well as web analytics platforms.​
• Media buying certifications, especially those related to META platforms, are a plus.