Brand Manager (Fashion)

We’re on the lookout for a brand manager, who will make a customer’s purchase journey enriching. Someone who will shape the brand image, that understands the consumer and executes demand creation for the brand. Our ideal candidate is a strategic brand manager, who can build brand awareness while augmenting the brand value and the overall profitability of the company. The brand manager should be flexible and easily adapt to the dynamic and transitional market of today. The brand manager is the brand custodian of the organization.

Objectives of this role

• Understanding the behavior of the target audience and acting as a brand solutions manager
• Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager
• Maintain budgets, predict market trends and sales, along with assessing KPI and ROI
• Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team
• Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.
• Working especially close to the commercial channels (wholesale & ecomm) to support sell through
• Supporting areas where need to ensure business growth

Responsibilities

• Conduct market studies and identify opportunities by being a diligent marketing brand specialist
• Undertake brand reputation projects and figure out the brand positioning
• Adhere to established budgets, estimates, and performance indicators
• Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs
• Devise further growth strategies, and implement them from a brand innovation manager’s point of view
• Work with a multi-functional team to implement plans in the marketplace and monitor the performance of the support plans.
• Develop and implement a go-to-market channel plan including promotion, partnerships and consumer activations, with the support of the marketing team.
• Ensures timely and perfect execution of all trade marketing activations offline and online at all times.
• Analyze potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Consolidate and update team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
• Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with marketing services, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development.
• Build productive working relationships with customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage brand’s day-to-day operations, and external partners and agencies.
• Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
• Lead and support seasonal GTM process which includes ranging, calendars, sku efficiency, article classifications, go in margins, volume forecast, sample and showroom management and catalogues.

Required skills and qualifications

• Prior work experience as a brand manager, or experience in assistant brand manager roles
• Up-to-date with new marketing trends and basic brand manager tasks
• Excellent command of the English language along with written and verbal skills
• Compelling research and analytical skills

Preferred skills and qualifications

• Bachelor’s degree in business, marketing, or related fields
• Perspective to see marketing from a global brand specialist’s point of view that aids expansion and growth
• Ability to think creatively and work cross-functionally within the brand manager job scope
• Creatively driven to think out of the box.
• Strong ability to multi-task; strong project management skills with good time management ability.
• Have a keen interest for sports and sports lifestyle.
• Obsessed with the consumer, intimately understands the consumers’ needs and curious about future needs.
• Have a high growth mindset with a strong love for consumers