Brand Strategy Specialist

You live for great content. Your caption game is strong. Memes are your first language, and you cringe at some brands’ half-assed attempt to connect with you with irrelevant hashtags - because you know you can do better than them.

Are you a seasoned social media user who knows when to post, what caption to write, and who to follow? The social media team is an equal mash-up of creative copywriting and visuals. Being part of the team also means you’re staying up to date with the current trends and know how to capitalise on them.

Established in 2014 Universal Therapeutics is a Multi-National Healthcare company focused in IVDs.

We currently have 3 offices spread over 2 continents and we are looking for a Digital Content Specialist in our KL office located at Mont Kiara.

Roles & Responsibilities:

Brand Strategy Development:

• Develop and implement comprehensive brand strategies to position the company as a leader in the industry, including the launch of 'first in Malaysia' FMCG product.
• Conduct thorough market research to identify target audiences, key market trends, and growth opportunities.
• Define and maintain a consistent brand identity across all channels and customer touchpoints.

Marketing Campaigns & Content Creation:

• Plan, execute, and manage multi-channel marketing campaigns to promote products and services.
• Collaborate with creative teams to develop compelling marketing materials, including advertisements, brochures, digital content, and social media posts.
• Create, curate, proofread, and manage all published content, ensuring alignment with brand guidelines and business objectives.
• Utilize analytics tools to monitor and analyze campaign performance, making data-driven adjustments to optimize results.

Digital Marketing & Social Media Management:

• Oversee all digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Manage the company’s presence on various social media platforms, creating engaging content to drive growth, engagement, and conversions.
• Monitor, listen, and respond to users and the community in a “social” way while cultivating leads and sales.
• Stay updated on industry trends, emerging technologies, and best practices to keep the organization competitive.

Market Research & Analysis:

• Conduct in-depth market research to identify new opportunities and areas for growth.
• Analyze the competitive landscape and customer insights to inform marketing strategies.
• Prepare and present reports on market trends, campaign performance, and ROI.

Team Leadership & Collaboration:

• Manage relationships with internal stakeholders, external partners, including agencies, vendors, influencers, and third-party collaborators.
• Ensure all marketing activities are aligned with overall business objectives and brand guidelines.

Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor expenditures and optimize spending to maximize ROI.
• Handle ad-hoc functions, special assignments, and related tasks as required.

Qualifications:

• Attention to detail.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3+ years of experience in brand management and marketing roles, with a strong background in FMCG.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent command of English, with strong copywriting, proofreading, and communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools).
• Creative thinker with a strategic mindset and a strong visual sense.
• Ability to work in a fast-paced, confidential environment and as part of a collaborative team.

Job Types: Full-time, Freelance

Pay: RM4,000.00 - RM8,000.00 per month

Benefits:

• Dental insurance
• Free parking
• Opportunities for promotion
• Professional development

Supplemental Pay:

• Performance bonus
• Yearly bonus

Application Question(s):

• The on-site work location is at Mont Kiara, Kuala Lumpur. Please only apply if you are comfortable with the location.
• * On a scale of 1(least) - 10(most), how well-versed are you with social media content creation (Instagram, Facebook, LinkedIn, Youtube, XHS, Tik Tok) in the business context?

Application Deadline: 10/10/2024