MARKETING DIGITAL

*Job Overview:*
The Digital Marketing Specialist will develop, implement, and manage marketing campaigns that promote the school and enhance our online presence. This role is crucial in increasing brand awareness, driving website traffic, and generating prospective student inquiries.

*Key Responsibilities:*

1. *Develop and Implement Digital Marketing Strategies:*
- Design and oversee all aspects of digital marketing including SEO, PPC, social media, email marketing, and content marketing.
- Develop and manage campaigns to drive web traffic and engagement.

2. *Social Media Management:*
- Create, curate, and manage all published content across social media platforms.
- Engage with the online community and respond to comments and inquiries.

3. *Content Creation:*
- Work with the content team to produce engaging and relevant content for our audience.
- Optimize content for the website and social media platforms.

4. *Performance Tracking and Analysis:*
- Use analytics tools to monitor and evaluate campaign performance, and provide insights and recommendations for improvement.
- Prepare regular reports on digital marketing activities and outcomes.

5. *SEO and Website Optimization:*
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Collaborate with the web development team to ensure best practices for SEO are followed.

6. *Email Marketing and CRM:*
- Develop and execute email marketing campaigns to nurture leads and communicate with current and prospective students.
- Manage and maintain CRM systems to track leads and customer interactions.

Beverly International Genius School is a renowned educational institution located in the heart of a thriving community. It is widely recognized for its commitment to academic excellence and all-round development of its students. The institution was established by a group of pioneering educators and philanthropists who envisioned a nurturing and stimulating educational environment that empowers students to achieve their full potential.

The faculty at Beverly International Genius School comprises a team of carefully selected experts in their respective fields. They bring with them a wealth of knowledge and experience, and their commitment to excellence is reflected in their efforts to provide a safe, nurturing, and stimulating environment that enables students to excel academically, socially, and emotionally.

Beverly International Genius School is more than just an academic institution; it is a community that values integrity, empathy, and innovation. The school strives to shape well-rounded individuals, preparing them to be thoughtful, responsible, and innovative leaders of the future.

As Beverly International Genius School looks to the future, it continues to evolve, constantly seeking new ways to enhance the educational experience of its students. Its unwavering dedication to academic excellence, innovation, and global citizenship cements its status as one of the world’s premier educational institutions.