Senior Campaigns and Promotion Executive

Job Summary:

• Support the strategy of growing market share and brand share preference by proposing and executing promotional campaigns.
• Coordinate campaign rollout materials across channels, as well as operational execution at cinema locations.
• Manage content for point of sale movie materials, including standees, wall wraps and digital screens.
• Maintaining an updated database of movie assets, ensuring that asset specs are accurate and material is approved for use.

Responsibilities:

• Study and understand all upcoming movie content that will be showing in cinemas.
• Initiate discussion or brainstorming with internal team on promotional ideas and key selling points of each upcoming movie content.
• Assist in developing and executing the movie marketing and promotional campaigns by working closely with internal and external stakeholders.
• Conceptualize creatives or ideas for effective movie promotional campaigns and experiential activations.
• Coordinate with movie distributors on the overall marketing and creative operations, ensuring the team receives movie updates and approved materials for promotional use.
• Ensuring movie and promotional creatives are accurately published across TGV’s communication channels in a timely manner – website, mobile app, eDM, push notifications, social media, foyer, screens, on-ground point of sale materials etc.
• Ensuring promotional campaign visuals are cohesive and effective in terms of communication angles and visual appeal, and in-line with the overall strategy to drive interest and admissions for each movie.
• Coordinate with cinema outlets and media assets team to ensure all movie publicity materials (physical and digital) are well displayed at their designated locations.
• Coordinate with operational staff on marketing campaigns and events to ensure smooth and effective execution.
• Develop and share post-campaign reports with internal stakeholders and movie distributors.
• Coordinate and manage premiere screenings, including halls bookings, logistics, guest lists, invitations, and on-site event management.
• Develop detailed timelines for premiere screenings, including special setup, event duration, and post-event activities.
• Liaise with movie distributors, operation team, programming team, and other stakeholders to ensure successful event execution.
• Coordinate with cinema operations to ensure the screening venue is properly prepared, including seating arrangements, sound and projection quality checks, and any necessary decor.
• Handle invitations and RSVPs for special guests, including celebrities, influencers, media personnel, and VIPs.
• Arrange video & social coverage and media attendance, ensuring high visibility and publicity for the event.
• Handle all aspects of the premiere screenings, from pre-event planning to post-event follow-up, ensuring a high-quality experience for all attendees.
• Quickly address and resolve any issues or unexpected challenges that arise during the event.
• Work with the representatives on talents’/VIPs’ itineraries that include arrival and departure schedules, rehearsal times, and event timings.

Requirements:

• Candidate must possess a minimum of a bachelor’s degree or Diploma in Marketing and Business Management or equivalent.
• Preferably 3 - 5 years of working experience in marketing or campaign management, event roles in relatable field.
• Familiarity of movie exhibition industry’s concept, practices and procedures would be an added advantage.
• Strong communication skills, both verbal and written, with the ability to convey ideas effectively.
• Proficiency in collaborating with teams and external stakeholders.
• Strong organisation skills and attention to detail in managing marketing campaigns from strategy development through execution.
• Good understanding of current marketing concepts and effective communications to roll out marketing campaigns.
• Performance oriented, hands-on attitude.
• Capable of communicating clearly and effectively with internal and external stakeholders.
• Creative, flexible and able to work under pressure.
• Able to thrive in a fast-paced environment, meticulous and able to prioritize responsibilities.
• Great sense of accountability and ownership.