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Jobs or company...

Trade Marketing Manager- FMCG (MT Channel)

  • Full Time, onsite
  • Michael Page International (Malaysia) Sdn Bhd
  • Selangor Account & Relationship Management (Sales) Full time $13k - $15k p.m., Malaysia
Salary undisclosed

Apply on

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Develop and implement strategic initiatives to enhance product visibility and drive sales growth for the brand, positioning it effectively against competitors. You will collaborate with sales teams and distributors to execute in-store promotions, optimize shelf placement, and analyze market trends to ensure our products maintain a strong competitive edge in the marketplace.

Client Details

Our client is a global FMCG company with a well-established portfolio of brands known for delivering effective consumer solutions. As the business continues to expand, they are introducing an established product range to new channels, targeting a market with over 50 million in potential share. They are seeking an experienced Trade Marketing Manager who is adept at managing data, driving BTL activities, and supporting the business through this growth phase.

Description

  • Create trade marketing and promotional plans for each key account and channel, ensuring alignment with brand strategy and maximizing potential.
  • Manage the provision of trade materials (POSM, promotions, displays) and ensure complete execution at store level, including in-store merchandising and new product launches.
  • Handle trade marketing budget planning and build trade marketing spending, monitor activities, and maximize ROI to meet financial and growth objectives.
  • Collaborate with sales, marketing, and supply chain teams to ensure seamless execution of marketing messages, promotions, and accurate forecasting.
  • Analyze shopper insights, market trends, competitor activities, and sales data, and provide regular reports on account progress and track trade activities for future strategy development.

Profile

  • Bachelor's Degree in Business Studies, Marketing, or a related field.
  • 8-10 years of experience in FMCG trade marketing, specifically within the modern trade channel.
  • Proven track record in developing and effectively implementing trade marketing strategies.
  • Strong negotiation and communication skills.
  • Experienced in analyzing sales data, with proficiency in AC Nielsen and/or IQVIA.

Job Offer

  • Exciting opportunity to launch established products into new channels.
  • Career advancement potential for internal growth and development.
  • Opportunity to build and expand your own trade marketing team with the current responsibility of managing one team member.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Eve Khor on .
Agensi Pekerjaan Michael Page International (Malaysia) Sdn Bhd | Registration No.914741-W.

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