Senior Brand Manager

Location: Petaling Jaya, Malaysia
Company: Nestlé Malaysia
Full-time
Bachelor’s Degree
8+ years of experience

Position Summary

As a Senior Brand Manager, you are to delight target consumers, build strong brands and generate strong brand building results.

A day in the life of a Senior Brand Manager

• Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands.
• Develops Brand Essence (developed or applied from SBU / GMB).
• Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40.
• In collaboration with CCSD, understand shopping behaviors and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers.
• Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers.
• Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands.
• Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS.
• Understands business impact and prioritizes PFME and TTS investment of her/his brands.
• Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences.
• Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
• Demonstrate leadership and facilitate development of his/her team.

What will make you successful

• Education: Bachelor’s degree in marketing, Sales, Business or equivalent.
• Experience: 5 years in marketing and 2 years in other function ideally in Sales at Nestlé or equivalent FMCG.
• Experience in leading and managing cross functional teams.
• Experience in at least 1 product launch from ideation to launch.