Sales Executive

Job Purpose:

The Sales Executive is responsible for achieving targeted sales growth of a portfolio of specific customers by maintaining and developing existing customers as well as exploring new account opportunities while delivering a unique experience to our customers.

Key Role Responsibilities:

Increase and Optimize Activity:

• Manage a portfolio of customers, conduct required daily sales visits, and ensure achievement of sales and profit margin targets.
• Focus on key account retention and growth by ensuring proper contact to develop and provide custom-made solutions that add value and solidify the partnership.
• Identify sales opportunities (new accounts or new products) using market knowledge.
• Work closely with the sales team and category specialists to develop effective sales strategies.

Increase SKU Penetration and Profitability:

• Identify customer needs and recommend the right product for each customer.
• Advise customers and provide personalized solutions through a professional and technical approach to help fix identified issues.
• Grow or increase usage of current products by applying technical knowledge and introducing new recipe ideas or concepts that respond to needs or new trends.
• Play a key role in sampling distribution and customer feedback collection.
• Ensure tenders are prepared, documented, and submitted in a timely and professional manner if needed.

Maintain High Levels of Customer Satisfaction:

• Strive for high levels of satisfaction among customers.
• Communicate and coordinate with other CFF resources such as Sales Manager, Marketing, and Operations to meet and exceed customer satisfaction at all times.
• Proactively check product quality/availability to avoid complaints.
• Manage and record customer complaints according to CFF standards, propose solutions, take action, and involve management or suppliers when necessary.

Market Intelligence:

• Have advanced knowledge of the market situation, trends, and opportunities within the scope.
• Proactively collect feedback from the field, including customer feedback, competitor activities, new trends, and business opportunities.
• Coordinate with management to ensure information is circulated.

Stock Management and Forecasting:

• Support effective stock management by providing sales forecasts of account needs.
• Be aware of supply schedules and stock positions for product categories, and anticipate issues (shortage, overstock).
• Propose solutions to avoid/fix stock problems and prevent wastage or product unavailability.

Reporting:

• Record daily customer visits in the required format.
• Provide reports based on management requirements (stock/sales analysis, etc.).

Requirements:

• Candidate must possess at least SPM/ "O" Level or certificate/Diploma
• Mature, self- motivated and independent individual with good interpersonal skill.
• Individual with experience in food & beverage industry is advantage
• Proven experience as a Sales Executive or relevant role.
• Strong knowledge of market research, sales, and negotiating principles.
• Excellent communication, interpersonal, and presentation skills.
• Ability to build strong customer relationships and effectively manage customer portfolios.
• Proficiency in MS Office and CRM software.
• Strong problem-solving skills and ability to propose solutions to meet customer needs.
• Ability to work independently and collaboratively with a team.
• Willingness to travel for sales visits and customer meetings.
• Strong organizational and time-management skills.