Social Media Intern

Job Summary:

As a Social Media Intern, you will support our marketing team in executing social media strategies to enhance our brand's online presence. Your role involves creating engaging content, managing social media platforms, and analyzing performance metrics. You will assist in content scheduling, community management, and implementing campaigns that align with our marketing goals. This internship offers hands-on experience in social media marketing, providing an opportunity to develop your skills in content creation, digital marketing, and analytics.

Key Responsibilities:

Employer Branding:

• Assist in executing employer branding campaigns that highlight our company’s culture, employee stories, and workplace initiatives.
• Monitor social media trends and competitor activities to provide insights and recommendations for improving our employer branding efforts.
• Collaborate with HR and the Brand team to support recruitment initiatives through targeted social media campaigns.

Content Creation & Curation:

• Assist in developing engaging and creative content for TikTok and LinkedIn that aligns with our employer branding strategy.
• Research trending topics and creative ideas to produce relevant and timely content.
• Collaborate with the Brand team to create visual and written content that reflects our company culture, values, and mission.

Community Building:

• Engage with our online community on TikTok and LinkedIn, responding to comments, messages, and inquiries in a timely and professional manner.
• Help foster a positive and inclusive online community by initiating conversations and encouraging employee participation.
• Support the creation and management of LinkedIn groups or TikTok challenges to build a sense of community among current and prospective employees.

Analytics & Reporting:

• Track and report on the performance of social media content and campaigns, providing insights and recommendations for optimization.
• Assist in analyzing social media metrics to measure the effectiveness of our employer branding and community-building efforts.

Requirements:

• Currently pursuing or recently completed a degree in Marketing, Communications, Public Relations, or a related field.
• Strong interest in social media, employer branding, and community management.
• Familiarity with TikTok and LinkedIn, including trends, best practices, and platform-specific content strategies.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to generate fresh and engaging content ideas.
• Ability to work independently as well as part of a team.
• Basic knowledge of social media analytics tools (e.g., LinkedIn Analytics, TikTok Insights) is a plus.
• Previous experience in social media management or content creation is a plus but not required.