Sales & Marketing Manager

Responsibilities:

• Make recommendations for strategies to expand our market position & propose strategies for winning or maintaining our position against the competition.
• Develop and implement annual marketing strategies and operating plans.
• Achieve brand target and manage marketing spend. Deliver Marketing activity on time achieve brand awareness.
• Performance analysis – Review brand performance, analyse and provide plan to improve brand’s market share.
• Development to ensure uniformity of packaging and brand positioning
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.
• Develop and execute social media strategies for few brands based on seasonal product launches, consumer insight, best practice, market, and brand positioning.
• Maintain content calendars and social roadmap to identify customer mindsets and collaborative opportunities.
• Consistently communicate with cross-functional teams to ensure seamless deliver of projects.
• Liaise and work closely with team on campaign, creative, media, social media management to design & successfully execute holistic marketing campaigns
• Oversee and manage contests, giveaways and other digital campaigns and evaluates partnership on an ongoing basis.
• Critically analyze social media metrics and utilize data to make recommendations to optimize digital marketing strategies.
• Responsible for updating and maintaining the content on official web pages for both brands.
• Develop tools and best practices to manage the execution of marketing programs/projects.
• Perform other incidental and related duties as required and assigned.
• Product strategy: lead on the creation of the recommended product strategy and roadmap for the product line based on business objectives within the brand portfolio
• Pricing and packaging: Contribute to establishing pricing models, launch schedules, product selling story, merchandise guidelines, and launch support.
• Business/ Launch plan: to propose recommendations for appropriate launch plan, sales targets, and launch support
• Performance analysis – monitor product performance for existing and new products, understand the win/ loss of the product performance with product lifecycle & profitability evaluation & provide recommendation monitoring

Requirements:

• Diploma/Degree in Marketing or equivalent
• At least 5 years related experience in a similar role in marketing, advertising or digital communications. At least 3 years in managerial role to lead the team.
• Good understanding and knowledge of multiple social media platforms and monitor trends.
• Knowledge of key digital marketing concepts, channels, and methods, including social media, Google Analytics, etc. Creative and on-trend with experience in marketing on digital platforms that inform and engage.
• Any experience within the food and beverage and hospitality industries would be highly regarded, but it is not essential.
• Self-starter, self-motivated and passionate about sales & marketing channels.
• Proven track record of developing and executing successful marketing strategies.
• Excellent communication, interpersonal and sales skills
• Adaptable and creative with the ability to solve problems.
• Up to speed with current and online marketing techniques and best practices.
• Highly organised, able to multitask and meet deadlines through excellent time management skills

All applications will be treated with strict confidentiality.

Only short-listed candidates will be notified.