Marketing Executive (Johor)

The Marketing Executive will be responsible for developing and executing online and offline

marketing strategies to increase brand awareness, drive customer engagement, and boost sales.

This role requires a creative and strategic thinker with experience in marketing and campaign

management.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement marketing strategies that align with company objectives.

• Conduct market research and analyse trends to identify new marketing opportunities.

• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Campaign Management:

• Plan, execute, and oversee offline marketing campaigns including print, direct mail, in-store

promotions, and events.

• Monitor and analyse campaign performance, providing regular reports and insights.

• Optimize campaigns to improve ROI and achieve KPIs.

Event Planning and Execution:

• Plan and execute promotional events, product launches, and community outreach programs.

• Coordinate logistics, negotiate contracts, and manage vendor relationships for events.

• Measure event success and report on outcomes.

Retail and In-Store Marketing:

• Develop in-store marketing strategies to enhance customer experience and drive sales.

• Oversee the creation of point-of-sale materials, displays, and signage.

• Coordinate with store managers to implement in-store promotions and campaigns.

If You Have the Following, We Want to Hear from You!

• Willing to work at Johor Bahru Town.

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum of 3 years of experience in marketing field.

• Experience in the optical retail or healthcare industry would be added advantage.

• Proven experience in developing and executing successful marketing campaigns.

• Excellent analytical and project management skills.

• Exceptional communication and interpersonal skills.

• Creative thinker with a strategic mindset.

Benefit：

• EPF | SOCSO | EIS

• Medical claims , Check up , Dental care

• Staff Purchase for Optical Products

• Attractive bonus

• Staff Welfare

• Career growth opportunities

Interested candidate, please email your resume to [email protected]