Digital Marketing specialist

1. Analyze current and past marketing data to help determine overall marketing strategy. 2. Ensure marketing ideas coincide with the company's brand and mission statement. 3. Research consumer demand and explore ways to increase it. 4. Assist with the development and writing of marketing materials, such as plans, recommendations and presentations. 5. Determine how a product or service is marketed and where; finding the right media helps. 6. Reach the intended audience and remain within budgeting constraints. 7. Works with product and brand managers to determine how to best reach an intended demographic. 8. Helps develop marketing campaign content. 9. Create ideas for marketing content and then work closely with a creative department to execute it. 10. Lead website development and oversee all customer-facing digital communication channels. 11. Track growth and maintain analytic reports to provide up-to-date information to upper management. 12. Holding events or campaigns to increase awareness and satisfaction. 13. Connecting the traffic from multiple online channels into different sales funnels. 14. Conduct in-depth research on market’s change and discover new online marketing promotion channels. 15. Manage company’s social media accounts, including engage with the fans of company social media profile and other online platforms. 16. Prepare copy writing & video script for the designed promotion campaign.