Senior Executive, Marketing (Property Developer)

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Job Description

• Plan, coordinate and implement effective marketing programme and strategies to meet the Group’s sales objective.
• Conduct market studies to keep abreast with the market’s latest trend, consumer preferences and pricing benchmark.
• Able to formulate effective marketing strategies and proposals.
• Drive brand awareness and lead generation efforts to meet set objectives
• Measure and track impact of all marketing campaigns across events, social media, corporate communication, content portals, SEM registrations, e-mailers and web presence
• Assess actual performance against benchmarks and take corrective actions as necessary
• Ensure the Digital channels are expertly managed from a governance perspective with proactive management of risks and issues both existing and emerging, ensuring compliance with all regulation, and a consistent focus on the operational performance and security of Digital Channels
• Identifying, testing, and scaling high-impact and emerging digital channels; recommend new channels for digital marketing that fit brand and larger acquisition strategy
• Liaise with advertising agencies to develop the appropriate marketing collaterals in line with the marketing concept of individual projects within the Group.
• Liaise with financial institutions and lawyers to develop the required sales packages and documentation in line with the sales objectives of each project.
• Assist in monitoring and supervising a team of sales personnel.
• Responsible in the development of all A&P materials as well as keeping stock of its availability in line with the requirements for each project.
• Responsible for statutory authorities submissions. Eg. Developer License and Advertising Permit (DLAP) submission/renewal, 7F and NAPIC submission

Requirements

• Candidate must possess at least a Bachelor's Degree in Marketing or equivalent.
• Working experience in sales and marketing in property development industry will be an added advantage.
• Knowledge in laws governing property industry will be an added advantage.
• General knowledge on rules and guidelines on property industry.
• Good interpersonal, sales & marketing and business writing skills.
• Be able to work in Jalan Sungai Besi (Wisma Mah Sing).