Product Marketing Executive

Responsibilities:

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new product launches and feature enhancements.
• Market Research: Conduct market research to understand customer needs, market trends, and competitive landscape. Utilize insights to inform product positioning and messaging.
• Product Positioning & Messaging: Craft compelling product positioning, messaging, and value propositions that resonate with target audiences across various channels.
• Content Creation: Collaborate with cross-functional teams to create engaging content including product brochures, whitepapers, case studies, website copy, and sales enablement materials.
• Sales Enablement: Develop and deliver training, tools, and collateral to support the sales team in effectively communicating product value and driving sales.
• Customer Insights: Gather and analyse customer feedback and usage data to refine product offerings and marketing strategies.
• Campaign Management: Plan and execute marketing campaigns to drive product awareness, demand, and adoption. Monitor and report on campaign performance.
• Cross-functional Collaboration: Work closely with product management, sales, customer success, and other teams to ensure alignment and effective execution of marketing strategies.
• Market Analysis: Monitor and report on market trends, similar industry players’ activities, and customer behaviours to identify opportunities and threats.
• Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.Drive brand awareness and publicity through various social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram)
• Marketing Administrative: Assist in all marketing administrative matters if any

Requirements:

• Possess excellent communication skills (Written & Spoken)
• Prior experience in digital marketing and knowledge of Search Engine Optimization an added advantage
• Strong understanding of market research and data analysis.
• Excellent written and verbal communication skills.
• Ability to translate technical features into customer benefits.
• Strong project management and organizational skills.
• Creative thinker with the ability to innovate and problem-solve.
• Results-driven with a proactive approach to meeting goals.
• Team player with excellent interpersonal skills.
• Adaptable and able to thrive in a fast-paced environment.
• Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing or equivalent.
• At least 1-2 years of experience in marketing role. Proven track record of successful product launches and marketing campaigns is a plus point.
• Preferably Junior Executive specialized in Marketing/Business Development or equivalent.