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Social media marketing for construction companies uses platforms like Facebook, Twitter, Instagram, and LinkedIn to promote a brand or business. It has rapidly emerged as a primary channel for businesses to connect with their target audience, create brand awareness, and drive traffic to their website. It has also become a dynamic tool for construction companies to showcase their services, projects, and work culture to potential clients and employees.

With the right approach and online marketing techniques, construction companies can leverage social media channels to showcase their expertise and compete in the ever-changing digital landscape.