Assistant Marketing Manager (Digital Marketing)

Key Responsibilities: -Creating comprehensive digital marketing strategies that align with business goals and marketing objectives. -Overseeing the planning, execution, and optimization of digital marketing campaigns across various channels. -Allocating and managing the digital marketing budget to ensure cost-effective spending and maximum ROI. -Lead and mentor a team of digital marketing professionals, fostering an environment of continuous improvement and innovation. -Using analytics tools to monitor and analyze campaign performance, audience behavior, and market trends. -Identify target groups to improve conversion rates. -Optimize and maintain the website to generate leads and increase brand awareness. Required Knowledge and Skills: -Proven experience working in the Marketing field. -Diploma or Bachelor Degree in Business, Marketing or relevant field of study is preferred. -In-depth knowledge of digital marketing tools, including paid and organic traffic, PPC, GA4, and remarketing. -Experience managing large-scale paid campaigns on Google and Meta. -Strong passion for maintaining and building websites. -Ability to generate ideas for improving campaign performance. -Proficiency in budget and bidding optimizations to achieve KPI objectives. -Skilled in generating reports on campaign performance, insights, and recommendations. -Excellent data analysis skills and ability to quickly identify market trends. -Experience in defining, conceptualizing, implementing, and measuring acquisition marketing campaigns.