Social Media Manager

About MySakinah: For the past two years, MySakinah has been pioneering innovative solutions to help couples navigate the complexities of marriage. Through extensive research and development (R&D) and real-world application, we’ve reached over 2,500 spouses with our fully online support program, successfully saving marriages on the brink of divorce. With a 70% success rate, we have demonstrated that, with the right tools and guidance, even the most challenging relationships can be revived.

Building on this success, we are now launching Malaysia's most comprehensive Marriage Transformation Program — Season 1. This initiative is the culmination of two years of insights and learnings from our pilot programs, evolving into a scalable solution designed to empower countless couples to strengthen their relationships.

Structured uniquely like a TV drama series, Season 1 will feature 200 masterclass online episodes delivered by 20 of Malaysia’s top marital experts. Each episode will address 10 core topics essential for a healthy marriage, combining masterful instruction with interactive engagement to ensure couples receive lasting value.

Role Overview:

We are seeking a passionate and experienced Social Media Manager to lead our social media initiatives for the Marriage Transformation Program. As a key member of our small but dedicated team, you will be responsible for developing and executing a comprehensive social media strategy that promotes our program, engages our audience, and builds brand awareness.

Key Responsibilities:

• Social Media Strategy: Develop and implement a social media strategy that aligns with MySakinah’s goals and promotes the Marriage Transformation Program across META (Facebook, Instagram, WhatsApp), Google (Search & YouTube), TikTok, X (formerly Twitter), and LinkedIn.
• Content Creation: Create engaging and visually appealing content for various social media platforms to drive audience engagement and program awareness.
• Expert Collaboration: Coordinate with our 20 experts, who will contribute a total of 600 social media posts, ensuring consistency and alignment with our brand messaging. Additionally, support internal content creation, targeting another 400 posts over the next 12 months.
• Community Management: Monitor social media channels, respond to inquiries, and engage with our community to foster relationships and support.
• Freelancer and Agency Management: Identify, select, and manage freelancers and/or agencies to enhance the social media presence of our experts, particularly those who lack a strong online presence.
• Campaign Execution: Execute social media campaigns and posts to create a hybrid of internally generated content and contributions from service providers, ensuring a balanced and dynamic social media presence.
• Paid and Organic Strategies: Develop and manage both organic and paid social media campaigns to maximize reach and engagement, utilizing analytics to measure success and optimize strategies.
• Analytics and Reporting: Track and analyze social media metrics to assess performance, provide insights, and adjust strategies as needed.

Qualifications:

• At least 3-5 years of experience as a Social Media Manager as a Social Media Manager or similar role, preferably within the wellness or education sector.
• Strong understanding of social media platforms, trends, and best practices, particularly on META and Google.
• Proficient in both organic and paid social media strategies and campaigns.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Experience with social media analytics tools to track performance and generate reports.
• Ability to work collaboratively in a small team environment while managing multiple projects.

Why Join Us? At MySakinah, you will be part of a transformative movement dedicated to reducing Malaysia's divorce rate and building stronger families. You’ll have the opportunity to work with industry experts, contribute to meaningful initiatives, and be part of a team that is passionate about making a difference.

How to Apply: If you are interested in this exciting opportunity, please submit your resume and a cover letter detailing your relevant experience and passion for social media and marriage wellness to_ [email protected]_

We look forward to welcoming a new team member who shares our mission and vision for stronger marriages and families!

Job Type: Full-time

Schedule:

• Monday to Friday

Experience:

• Managing Social Media: 3 years (Preferred)