APAC Field Marketing Intern

Introduction
At IBM, we have the power to make meaningful change. Every individual with a quest for knowledge and passionate curiosity from around the world has a voice and makes adding to our story possible. Help shape our future and define what’s possible at IBM.

IBM is a global software, hardware and services company, fostering a culture of creative, innovative thinkers; people who are curious about how technology can transform businesses and impact the world.

Wonder if IBM is the one for you?
Are you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity, and discover new possibilities.
Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.
It’s time to define your career.

Your Role and Responsibilities
As a Marketing Intern, you will work closely with Asia Pacific Field Marketing leaders to develop and execute the technology marketing plans. You will be focused on supporting in curation of the product messaging and positioning, definition of the target persona and the narrative for the demand generation campaigns that supports the product as well as our strategic partners.

As a Field Marketing Intern, you must be self-motivated, demonstrate excellent team collaboration and proficient business acumen, and must have bring through some bsic understanding of marketing as well as good understanding of the B2B software industry overall.

Your responsibilities will include:

• Support in planning and execution of marketing programs that represent the voice of the customers and places our differentiates our offerings.
• Support and in some cases lead activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition.
• Partner with multi-functional teams in articulating IBM’s point of view, marrying the unmet needs of the target segment with a differentiated solution, and describing how solution attributes deliver desired outcomes.

You will use your analytical skills and attention to detail to:

• Combining social, event, and content marketing efforts to assist in creating integrated marketing campaigns to promote IBM’s products, along with being onsite for our events
• Work closely with and compile reports and presentations for senior executives and professionals
• Complete accurate and effective measurement, reporting and analysis for senior business leaders

Required Technical and Professional Expertise

• Students who are pursuing their Degree in Marketing but have experience or strong interest & knowledge in IT
• Good in Microsoft Excel, Powerpoint,& Word (Intermediate skills favourable)
• Genuine interest in the IT/Technology industry
• Very good written & oral communication skills
• Ability to work independently (self-directed) and as part of a team
• Highly organised, with a strong attention to detail

Preferred Technical and Professional Expertise

• Knowledge about the leading technologies including Cloud, AI, Automation, Security Softwares, Databases and servers