Branding & Marketing Manager

• Market research and analysis to identify opportunities for brand expansion and growth.
• Analyze consumer trends and competitive landscape to inform marketing strategies.
• Approach potential partners and stakeholders to propose collaborative initiatives that align with brand objectives.
• Assist in building and developing business relationships to enhance brand presence.
• Communicate effectively to build a strong professional network within the industry.
• Collaborate with cross-functional teams (e.g., product development, sales) to create and execute integrated marketing campaigns.
• Oversee the development and implementation of business and marketing strategies that drive brand awareness and engagement. Ensure alignment of marketing initiatives with overall brand objectives.
• Provide guidance and support to team members in their professional development.
• Create and maintain comprehensive brand guidelines to ensure consistency across all marketing channels and materials.
• Monitor and enforce adherence to brand standards across all communications.
• Oversee the production of various marketing materials, including print collateral, digital content, and advertising campaigns.
• Ensure that all materials effectively convey the brand message and engage target audiences.
• Develop guidelines and training programs for the various teams to ensure high-quality support aligned with brand values.
• Manage campaigns and all customer service initiatives for upcoming projects.
• Engage in the establishment and promotion of in-store and retail, executing targeted marketing strategies to effectively reach customers.
• Monitor and evaluate the effectiveness of marketing strategies to optimize reach and engagement.
• Establish key performance indicators (KPIs) to measure the effectiveness of branding and marketing efforts.
• Regularly report on performance metrics and adjust strategies as necessary to achieve business goals.

To assist in building a strong company profile and expanding our market presence. This role involves identifying store locations and pop-up opportunities, proposing ideas for campaigns and activities, supporting promotional and sales efforts and creating impactful marketing assets.

Qualifications:

• Strong understanding of marketing and PR strategies.
• Creative thinking and initiative in proposing ideas and campaigns.
• Experience in sales with understanding of sales strategies and customer engagement.
• Ability to travel for store visits and resource sourcing.
• Capacity to work independently and as part of a team in a fast-paced environment.
• Minimum education: Diploma and above
• Language required: Bahasa Malaysia & English.
• Skills required: Sales, Marketing, Branding & Development.

• Friendly working environment with up-to-date IT equipment
• 5-day working day, Monday to Friday
• Medical allowance
• Annual Leave
• Medical Leave
• Maternity leave
• Paternity leave
• Casual attire, free parking
• EPF & SOCSO
• Career growth opportunities