Campaign Analyst

To extract customer list and to target them with right channel and offer. Support the business and product team to track the campaign effectiveness and to proactively improve processes/productivity

Campaign Management:

• Provide support and guidance to junior analyst in executing campaign - delegates and supervise straightforward task
• Applies technical working knowledge to resolve campaign issues timely
• Assesses the validity and applicability of the current campaign processes and evaluate options under circumstances not covered

Data and Product Knowledge:

• Provide support and guidance to business users in executing the campaign successfully
• Strengthen customer data and product knowledge in order to deliver error-free quality campaigns.

Campaign Leads and Fulfillment:

• To generate campaign list, offers, fulfillment and tracking accurately in according to agreed requirements defined with Business/Product team
• To advise the expected delivery date based on the complexity of the campaign requirement

Campaign Testing, Automation and Monitoring:

• To perform campaign test and actual blast
• To schedule and automate on-going campaigns jobs to respective channels/system
• To monitor and rectify campaign errors timely

Campaign Tracking:

• Understand campaign tracking methodology and metrics
• To execute and update the campaign performance to Business team as per agreed schedule

Adherence to Department Campaign Operational Manual:

• Ensure end-to-end campaign processes and standards are followed to avoid any non-compliance finding being reported
• Ensure completeness of documentation for audit or future references

Bachelor Degree - Degree/Master in Decision Science, Statistics, Economics, IT, Computer Science or related discipline.

Minimum 5 years of experience in Campaign Analytics and other related fields such as (Data Warehouse and MIS)

Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards