Social Media Manager

Develop and implement a comprehensive social media strategy aligned with the company’s business goals. *Set key performance indicators (KPIs) for social media campaigns, such as follower growth, engagement rates, and conversions. Content Creation & Management: *Plan and create high-quality, engaging content (text, images, videos) for platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others. *Coordinate with designers, copywriters, and other content creators to ensure consistency in branding and messaging. *Develop editorial calendars and ensure timely posting of content. Community Management: *Engage with followers by responding to comments, messages, and queries in a timely and professional manner. *Foster and grow a community around the brand, encouraging positive interactions and user-generated content. *Monitor and manage online reputation, addressing any potential crises or negative feedback. Campaign Management: *Run social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to promote products, services, or events. *Monitor and analyze the performance of paid and organic campaigns, making adjustments to improve results. Analytics & Reporting: *Track and analyze key metrics (e.g., reach, engagement, conversion rates) using tools such as Google Analytics, Hootsuite, or Sprout Social. *Prepare reports for management, summarizing social media performance and insights, and make data-driven recommendations for improvement. Trend Monitoring & Adaptation: *Stay up-to-date with the latest social media trends, tools, platforms, and best practices. *Experiment with new formats, platforms, and content types to stay relevant and engage the target audience. Collaboration: *Work closely with marketing teams to align social media efforts with broader company initiatives. *Collaborate on product launches, promotions, events, and other campaigns requiring social media support.