Brand Marketing Manager

Join F&N, a dynamic Asian conglomerate known for iconic brands like 100PLUS, F&N Fun Flavours, F&N SEASONS, OYOSHI, F&N Magnolia, FARMHOUSE, F&N ICE MOUNTAIN; Condensed and Evaporated Milk under F&N, TEAPOT, Gold Coin, Cap Junjung, IDEAL and CARNATION brands; as well as NONA brand of ketupat and sauces. The Group’s subsidiary, Cocoaland, is also the largest gummy candy producer in Malaysia with its flagship Lot 100 brand. Be a part of our growth journey in food and beverages. Bring your skills in marketing, operations, or strategic management in creating Pure Enjoyment, Pure Goodness moments while embracing innovation and sustainability. Shape the future of consumer goods with us!

What will you be doing?

Brand Leadership to Drive Growth

• Develop and lead brand strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue share and profit growth.
• Synthesize data across multiple sources (Consumer, Company, Competitor, Customer and external) to develop insights to drive strategy.

Product Innovation and Commercialization

• Proactively identify, develop, prioritize and execute effective product, package and merchandising innovation to drive consumer-centric growth opportunities.

Advertising and Creative Development

• Identify the strategic objective to drive the required communication strategy.
• Manage all aspects of the creative development process to deliver highly effective communication that builds brand equity and drives growth and share.

Consumer Promotions/ In-store Merchandising

• Determine promotional and presence strategy, develop and execute promotions to meet brand, consumer and customer objectives.
• Flawless execution of initiative in term of budget, timing and communication.

Media Strategy and Execution

• Determine media objectives and strategies and manage execution of media elements that will maximize ROI from media investments.
• Determine appropriate integrated media mix to maximize effective reach.

Agency/ Supplier Management

• Develop effective integrated working relationship with all agencies involved on key brands (Packaging, Insight, Research, Strategy, Media, Creative and Digital).
• Manage, align and inspire key marketing agencies to develop consumer preferred and competitive advantages insights and initiatives.

What you bring?

• Candidate must possess at least Bachelor Degree in Business Studies, Sales, Marketing or related field.
• At least 5-6 years of working experience in similar position preferably in the FMCG sector.
• Technically proficient in data analysis to gain insights for decisions.
• Strong planning and organizational skills to effectively manage executed projects.
• Marketing strategy and brand planning skills.
• Ability to be highly organized yet adaptable to changing circumstances and priorities both quickly and effectively.
• Strong communication skills and interpersonal skills.
• Creativity to identify alternative approaches and solutions.
• Maturity to handle debates involving differences of opinion.
• A confident manner and the ability to influence and persuade.
• Digitally savvy in digital space (leveraging digital and social to solve business challenges).

What we offer?

• Health & Wellness: Health care coverage designed for the mind and body.
• Comprehensive medical, insurance, or social security coverage.
• Engaging activities and recognition programs.
• Strong learning and development plans for your career growth.
• Flexible working arrangements.
• Attractive remuneration, great perks, and performance incentives.