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TikTok Shop - SME Incubator (Malaysia)

Salary undisclosed

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About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

MED (Merchant Ecosystem Development), are a team of 60 TikTok Shop frontliners who primarily handle various aspects of the Seller journey. This includes merchant Acquisition, Incubation, Education, Engagement, and also TikTok Shop Partners & Vendors (TSP) management. We work closely with Sellers and Merchants to help them onboard smoothly and improve their performance, then graduate to higher tiers within TTS. Our team also handles external speaking, training and engagement events, and works with the Government and other related corporations on all related partnerships, in order to build solid grassroot foundations for the local community, and maintain a healthy revenue inflow for our MY operations. We look forward to welcoming you on board!

In this role, you will play a pivotal role in identifying, developing, and nurturing strategic consumer marketing partnerships with corporate partners. You will work closely with cross-functional teams to create and execute partnership strategies that drive mutual value, enhance customer experience, and achieve marketing objectives.

Role & Responsibility:
- Oversee the development and execution of incubation programs designed to support e-commerce startups, including strategic planning, resource allocation, and program evaluation
- Serve as the primary point of contact for incubated businesses, providing personalized guidance, support, and feedback to help them navigate challenges and seize opportunities
- Help incubated businesses optimize their TikTok Shop operations
- Provide group mentorship and coaching to SME founders and key team members, sharing industry insights, best practices, and practical advice
- Create and maintain a suite of resources, tools, and best practice guides to support the growth and development of e-commerce startups
- Monitor and assess the performance of incubation programs and participating businesses, using data-driven insights to drive continuous improvement
- Track and report on key metrics related to the success of incubation programs and the progress of individual businesses, providing regular updates to senior management

Qualifications

Minimum Qualifications
- Proven project management skills and ability to multitask effectively
- 3 to 5 years of experience in social commerce, social media marketing, or a related field, with a proven track record of success
- Experience in e-commerce, business development, or a related field, with a proven track record of supporting or scaling online businesses

Preferred Qualifications
- Demonstrated experience in mentoring or coaching, with the ability to inspire and guide entrepreneurs through various stages of business development
- Ability to analyze business performance data, identify trends, and make data-driven recommendations
- Ability to thrive in a fast-paced, evolving environment and adapt to the needs of diverse businesses

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.