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- Formulate and implement marketing effective and marketing strategies, objectives planning programs for the company, plan, organize, coordinate and implement marketing activities (roadshow/campaign/events).
- Develop and implement media plans and monitor progress and budgets.
- Management and oversight of corporate social media, corporate image and reputation management campaigns.
- Oversee public and media relations and serve as spokesperson when needed.
- Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of marketing plans.
- Provide strong leadership and strategic directions to ensure marketing functions are effectively managed and developed.
- Ensure timeliness and efficiency of A&P activities through proper planning, control and effective communications with internal and external parties.
- Formulate annual A&P and marketing plans which must be innovative and customer focused to drive sales and outlet traffic.
- Formulate and implement public relations program that will enhance Company’s corporate image and reputation.
- Oversee advertising and promotion strategies and implementation production.
- Oversee and manage branding for company, including logo usage, messaging and brand attributes.
- Recruit and maintain relations with sponsors, including media and agencies, and develop appropriate promotions.
- Be a driver of aligning marketing strategy, plans and execution with quantitative / financial measures, controls and outcomes.
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