Lead Marketing Executive

Job description

Job Summary: The Lead/Senior Marketing Executive will lead and execute marketing initiatives, with a primary focus on event management, strategic marketing planning, and social media engagement. This role requires a creative and results-driven professional to enhance brand visibility and drive audience engagement through innovative marketing strategies.

Key Responsibilities:

1. Event Management:

• Plan, coordinate, and execute marketing events
• Collaborate with cross-functional teams to ensure events align with overall marketing goals and brand messaging.
• Manage event budgets, timelines, and logistics to ensure successful execution and ROI analysis post-event.

2. Email Marketing:

• Design and execute email marketing campaigns, including newsletters, promotional offers, and event invitations.
• Segment audiences and tailor messaging to increase engagement and conversion rates.
• Monitor email campaign performance, analyzing metrics such as open rates, click-through rates, and ROI to optimize future campaigns.

3. Social Media Planning:

• Create and manage social media content calendars
• Develop engaging content that aligns with brand messaging and resonates with target audiences.
• Analyze social media performance and generate reports to inform strategy and improve engagement.

4. Collaboration and Communication:

• Work closely with the creative team to produce marketing materials, including brochures, presentations, and digital content.
• Liaise with external vendors and partners to enhance marketing initiatives and event execution.
• Present marketing strategies and performance results to stakeholders and senior management.

Job Requirements

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• 3 to 5 years of experience in marketing, with a focus on event management and social media.
• Proven track record of successfully managing events and executing marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills.
• Proficiency in marketing software and tools (e.g., CRM systems, social media management tools).

Preferred Skills:

• Experience with digital marketing strategies and tools.
• Creative mindset with a passion for developing innovative marketing solutions.
• Strong project management skills and attention to detail.

Job Type: Full-time

Pay: RM4,000.00 - RM6,000.00 per month