Advertising Specialist
Salary undisclosed
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- Analyze products and services to identify ideal target audiences, considering factors such as product cost, purpose, and market competition.
- Propose innovative ad concepts and strategies to increase product awareness and expand into new market segments.
- Plan, execute, and optimize ad campaigns across digital channels, including paid social, paid search, display, and programmatic advertising.
- Collaborate with internal teams and external partners to ensure proper setup and creative execution of campaigns.
- Propose campaign budgets and track spending to ensure campaigns stay within budget, while identifying cost-saving opportunities without compromising effectiveness.
- Monitor KPIs such as impressions, click-through rates, conversions, and ROAS across META, TikTok, Google platforms, and programmatic placements.
- Provide data-driven insights and actionable recommendations to improve campaign performance.
- Deliver monthly, quarterly, and annual performance reports, comparing results against historical data, industry trends, and seasonal insights.
Qualifications / Skills:
- Diploma or Bachelor’s degree in Advertising, Marketing, Communications, or a related field. Equivalent experience may be considered.
- 2-3 years of proven experience managing successful paid advertising campaigns across multiple platforms, including META (Facebook, Instagram), TikTok, and Google Ads.
- Relevant experience on Paid Media Specialist will be an added advantage.
- Hands-on experience with Search Engine Marketing (SEM), Pay-Per-Click (PPC), and Programmatic Ads is preferred but not required.
- Excellent written communication and copywriting skills.
- Attention to detail and ability to manage multiple campaigns simultaneously.
- Strong analytical skills with the ability to interpret and act on performance data.
- Creative mindset with a willingness to experiment with new ideas.
- Strong command of English and Bahasa Malaysia. We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.
- Familiarity with advertising in agency environments or similar settings is advantageous.
- Willingness to undertake ad hoc projects when required.
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