Content Creator

Full Time, onsite
OMFS CONSULTANCY SDN BHD
Shah Alam, Malaysia

RM 2,000 - RM 3,000 / Per Mon

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RiceBowl

MauKerja

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· Ensure all content aligns with the clinic’s brand voice, style, and standards.

Content Planning and Strategy
Monthly Social Media Planning
Social Media Performance
Increment In Followers
Handle Media Social
Compliance: Ensure all content complies with healthcare regulations and privacy laws (e.g., HIPAA in the United States).
Monthly Social Media Planning: To prepare content planning for one (1) month for next month every last 31th.
Marketing Material Production: Number of videos produced and post minimum one (1) video per day (Thirty( 30) video per month)
Social Media Performance: Engagement rate/Report view
Increment In Followers: Tiktok, Instagram 10% increment
Instagram, Tiktok Story: Ten (10) Story per day minimum
SEO and Analytics
Patient Engagement
Collaboration
Campaign Management
Educational Content
Branding and Consistency
Technical Skills
Continuous Learning

1. Content Planning and Strategy
· Develop a content calendar for monthly and schedule content in advance.
· Collaborate with the dentist to align content with the clinic's goals.
· Conduct research to understand the latest trends and topics in dental health.
2. Content Creation
a. Writing:
· WhatsApp blast posts about dental health tips, treatments, and patient testimonials.
b. Social Media:
· Create posts, stories, and reels for platforms like Instagram, Facebook and Tiktok.
· Develop engaging captions and use relevant hashtags to increase reach.
c. Visual Content:
· Design graphics, infographics, and promotional materials using tools like Canva or Adobe Creative Suite.
· Take and edit photos and videos of the clinic, staff, and dental procedures.
d. Video Content:
Each video content must address all five levels of awareness: i) Unaware ii) Problem Awareiii) Solution Awareiv) Product Awarev) Most Aware
· Produce video content such as patient testimonials, procedure walkthroughs, and educational videos.
· Edit videos using software like Adobe Premiere Pro or Final Cut Pro.
3. Copywriting for Social Media Post
a. Platform-Specific Content:
· Create engaging and tailored copy for TikTok, Instagram, and Facebook posts, ensuring the tone and style align with each platform’s audience and best practices.
· Write captions that are compelling, informative, and encourage engagement.
b. Hashtag Strategy:
· Research and implement effective hashtags to increase post visibility and reach.
· Stay updated with trending hashtags and incorporate them when relevant.
c. Call-to-Action (CTA):
· Develop strong CTAs that drive engagement, such as comments, shares, likes, and visits to the clinic’s website or booking page.
· Craft CTAs for different types of content, including promotional posts, educational content, and patient testimonials.
d. Ad Copy:
· Write persuasive and targeted ad copy for sponsored posts and paid social media campaigns.
· Collaborate with the team to align ad copy with overall campaign goals.
e. Storytelling:
· Create narrative-driven content that highlights patient stories, behind-the-scenes looks at the clinic, and the benefits of dental treatments.
· Use storytelling techniques to make content more relatable and engaging.
f. Engagement and Interaction:
· Write responses for comments and direct messages in a consistent and professional tone.
· Develop engaging copy for interactive content such as polls, quizzes, and question stickers.
g. A/B Testing:
· Conduct A/B testing on different copies to determine what resonates best with the audience.
· Analysed the results and refine the copy based on performance metrics.
h. Trend Adaptation:
· Adapt the copy to leverage current trends and viral challenges on TikTok and Instagram.
· Ensure the content remains relevant and timely by quickly responding to trends.
i. Consistency and Brand Voice:
· Maintain a consistent brand voice across all social media platforms.
· Ensure the copy reflects the clinic’s values, tone, and messaging guidelines.