Senior Marketing Executive

Join us aboard at Digitally Asia! We are on the lookout for a driven and dedicated Senior Marketing Executive to play a pivotal role in shaping and executing both in-house and client marketing initiatives. With big-name clients like HSBC, Lenovo, Sony, and more, you'll be part of an exciting and dynamic team in our award-winning digital marketing agency.

As our Senior Marketing Executive, your responsibilities include:

1) Brand Management:

• Ensure consistent and resonant brand positioning in all our associated brands and CEO profile across all marketing channels and campaigns.
• Monitor and manage brand reputation and perception in the market.
• Manage public relations strategies to elevate the profile of our CEO and the organisations among target audiences.
• Identify and pursue opportunities for awards and recognitions for the CEO and the organisation.

2) Developing and Executing Marketing Strategies:

• Develop, implement strategies and manage marketing plans tailored to associated brands to enhance brand visibility and recognition.
• Identify target audiences and devise strategies to effectively reach and engage them through various digital channels, including but not limited to search engines, social media, email marketing, and display advertising.
• Plan, coordinate and organise tasks, overseeing marketing staff and other important elements to ensure positive outcomes for all stakeholders.
• Track and analyse key performance indicators (KPIs) and campaign metrics to evaluate marketing effectiveness.
• Manage marketing budget effectively, optimising spending to maximise ROI.

3) Campaign Management:

• Proactively generate innovative campaign ideas to enhance brand awareness.
• Lead the conceptualisation, planning, and execution of diverse marketing campaigns across various platforms.
• Monitor and analyse campaign performance metrics to optimise future strategies.
• Regular reports detailing campaign performance, providing actionable insights, and recommendations for continuous improvement.

4) Market Analysis and Research:

• Conduct comprehensive market research to identify emerging trends, competitive insights, and consumer behaviors.
• Utilise data-driven approaches to refine marketing strategies and stay ahead in the market.
• Monitor industry changes and competitor activities to adapt strategies accordingly.
• Develop reports and presentations highlighting key findings to guide strategic decision-making.

Requirements:

• Bachelor's degree in Marketing, Business Administration, Event Management, or a related field.
• 3 years of working experience, with at least 1 year of management experience.
• Proven track record of developing and executing successful marketing strategies.
• In-depth knowledge of marketing channels, including SEO, SEM, social media, email marketing, and display advertising.
• Strong proficiency in English, with excellent verbal and written communication skills.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Always up to date on news, marketing and content trends.

Extra credits if you:

• Excel in a fast-paced environment.
• Possess a keen eye for detail.
• Have strategic vision.
• Possess exceptional communication abilities.

What will you be joining?

We are a multiple award-winning digital marketing agency with an extensive portfolio that boasts many prominent clients across various industries including Mountain Dew, Funding Societies, HSBC, Lenovo, Legion, Sunway Group and The Starhill, just to name a few.

We have had consistent multi-year revenue growth of more than 20% y-o-y, 8-figures in revenue, with above industry-average profitability. In this organisation, the average remuneration gain for the past couple of years, excluding upper management, is 40%,+-5%.

If you are looking to take your career to the next height, we will provide the opportunities and resources to help you hone your abilities and develop new skills, so long as you are eager and hungry to learn.

What kind of culture should I expect?

1. The average age of our organisation is ~26 years old, with the strong desire for growth and learning.
2. A fun and enjoyable working environment that values humility, a positive attitude, teamwork, and creativity.
3. Our team is comfortable being called out if something does not meet standards, with little offence taken personally.
4. Our progressive management initiates self-evaluation exercises, culture days, team alignment and town hall sessions.
5. We appreciate guidance and mentorship, and actively foster a supportive environment for our team to grow and develop their skills and expertise.
6. We enjoy free parking, pantry restocks, regular team-building activities and company trips, amongst others.

What should I expect from work?

• You will be working with a seasoned, award-winning entrepreneur who would be personally involved in mentoring and guiding you.
• You will need to track sales and other key business metrics to ensure you are meeting your goals and driving revenue growth.
• You may be required to travel to attend industry events, meet with the clients, or scout new business opportunities. Expect to spend time building and maintaining your professional network.

Note: We receive more than 1,000 CVs on a monthly basis, and we might potentially miss out on some good candidates. If you think that you fit into the role described, please resubmit your application with us. We celebrate persistence!