Lead, Brand Management & Marketing | TNG

We fuel the ideas and ambitions of our people with an environment built on Our DNA of Love, Entrepreneurship, Agility, and Passion – LEAP

We are a culture that empowers everyone to innovate and create solutions that will leave a positive impact on our communities and our nation, Touch ‘n Go will always be here to inspire our talents to grow as leaders and innovators giving you the power to make a difference.

What would you do?

• Manage the development and execution of brand strategies to enhance brand equity and market positioning.
• Create and articulate brand narratives that resonate with target audiences and strengthen product positioning.
• Manage the brand’s visual identity, ensuring consistency across all platforms and touchpoints.
• Monitor brand performance through analytics and consumer insights, identifying opportunities for growth and innovation.
• Develop initiatives that resonate with target audiences, ensuring alignment with overall business goals.
• Strategic Marketing Campaign Development - Lead the development of comprehensive marketing campaigns from concept to execution, ensuring alignment with overall business objectives and brand strategy.
• Conduct thorough market research to identify trends, customer needs, and competitive positioning.
• Proven ability to develop, execute, and monitor marketing campaigns across various channels, including ATL, BTL, B2B, and B2C.
• Creative Brief Management - Collaborate with various business units to gather and manage creative briefs, ensuring clarity and alignment with marketing goals.
• Oversee the creative process, ensuring timely delivery of projects while maintaining high standards of quality.
• Guide the development of creative concepts and campaigns, ensuring consistency with the brand’s identity.
• Copywriting and Content Development - Manage the creation of compelling copy for all marketing materials, including campaigns, website content, and digital platforms.
• Ensure all content is engaging, on-brand, and effectively communicates key messages.
• Excellent creative writing skills in both English and Bahasa Malaysia, with a flair for storytelling and content creation.
• Online Portal and Website Management - Manage the organisation’s website and other online platforms, ensuring content is regularly updated, user- friendly, and optimised for SEO.
• Monitor website performance and user experience, implementing improvements as necessary.
• Liaise with third-party web vendors to manage website updates and changes.
• Event Management - Plan and execute on-ground events that enhance brand positioning.
• Coordinate event logistics, branding, and messaging to ensure successful outcomes.
• Collaboration and Stakeholder Engagement - Work closely with cross-functional teams, including sales, product development, and executive leadership, to align marketing strategies with business goals.
• Build and foster relationships with external partners, influencers, and stakeholders to amplify brand presence.
• Budget Management and Department Planning - Assist in managing the department’s budget planning, submission, and tracking.
• Skilled in developing corporate marketing proposals and branding reports, with proficiency in PowerPoint and Excel for budget management.
• Brand Monitoring and Perception - Monitor brand performance, perception, and sentiment through various tools and metrics.
• Develop actionable insights to enhance brand equity and market positioning.
• Governance and Compliance Matters Risk and Compliance Oversight
• Understand and adhere to risk and compliance standards related to brand management and marketing.
• Collaborate with legal and compliance teams to ensure all marketing initiatives meet regulatory requirements.
• Familiarity with copyright law and compliance regulations related to marketing.
• Other Responsibilities - Undertake any ad hoc tasks assigned by the Head of Division & assist in preparing any materials required by the Head of Division.

Who should join us?

• Knowledge, skilled and experienced in website management, website revamp, SEO, content marketing,
• influencer marketing, and best practices for user experience.
• A creative thinker and eye-to-detail personnel with the ability to generate innovative ideas and solutions.
• Highly disciplined, with a strong sense of accountability in managing projects and achieving results.
• Strong multitasking abilities, with a proven track record of managing multiple projects and campaigns simultaneously.
• Excellent communication and interpersonal skills, capable of engaging stakeholders at all levels.
• Project Management and Accountability: Skilled in developing project timelines and milestones, tracking work-in-progress (WIPs), and ensuring projects are delivered on schedule.
• Highly disciplined, with a strong sense of accountability in managing projects and achieving results.
• A hands-on person who is independent, driven and a team player.

Our Perks & Benefits:

• Hybrid and Flexi hours.
• e-Wallet meal allowance.
• Unlimited office pantry fruits, snacks and drinks.
• Mobile and broadband subscription reimbursement.
• Flexibility to opt dependents coverage (spouse, child, parents or parents-in-law) for outpatient medical benefits.
• Additional leave including family leave and paid care leave to care for family members.
• Medical coverage including dental, optometrist, mental care, maternity, registered Traditional Chinese Medicine (“TCM”) and Chiropractic.
• Corporate membership discount and many more to explore.

We believe that you have what it takes to fit into the Touch ‘n Go family and help revolutionize the Fintech industry by paving the way to a cashless society. If you're ready to take the next step, apply now!

Touch ‘n Go is an organization that strives to provide Equal Opportunity Employment, based on merit, qualifications, capabilities, and caliber. It is Touch ‘n Go’s policy to not discriminate based on age, race, religion, colour or other personal status, identity or characteristics. Fair Opportunity is Our Value and Practice. Please advise us of any accommodations you may need by e-mailing: [email protected]

Note: Only shortlisted candidates will be contacted.