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Senior Marketing Specialist

Salary undisclosed

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Responsibilities

  • Keep abreast of industry trends, emerging content formats, and influencer best practices to ensure our content remains innovative and relevant.
  • Work closely with influencers to understand their unique style and audience, ensuring a good fit for our campaigns.
  • Provide creative direction and generate content ideas that align with both influencers’ personal brands and our campaign goals.
  • Identify and evaluate potential influencers for collaboration opportunities.
  • Oversee the execution of content campaigns, ensuring that influencer-generated content meets quality standards and adheres to brand guidelines.
  • Build and nurture strong relationships with influencers, offering guidance and support throughout the campaign process.
  • Monitor and analyze the performance of influencer content, leveraging insights to refine and enhance future content strategies.

Qualifications

  • At least 1-3 years of experience in influencer marketing, talent management, or a related field
  • Strong understanding of social media platforms and influencer marketing trends
  • Strong sense of Tiktok content & product knowledge
  • Excellent communication skills and organization skills
  • Up-to-date with the latest trends and marketing best practices
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Able to work in a fast-paced environment