Sales General Manager (Automotive Industry Lubricant)

We are looking for a skilled and visionary General Manager to oversee operations in SEA, focusing on Malaysia. The role involves driving commercial sales, executing growth strategies, and reporting to the Regional Business Head. The candidate will lead efforts in identifying high-potential customers, expanding the market, and promoting both organic and inorganic growth for the company.

Key Responsibilities

Strategic Leadership:

• Develop and execute sales strategy to achieve business growth targets.
• Drive B2B and B2C sales in the lubricant market, with a focus on building a robust supply chain and distribution network.
• Expand market share through strategic partnerships, branding initiatives, and retail network expansion.
• Mentor and develop distributor networks, improving overall sales effectiveness.
• Analyze market trends, monitor regulatory changes, and create reports to support business decisions.

Commercial & Business Development:

• Support distributors in implementing sales and marketing plans that drive volume and profit goals.
• Conduct product knowledge sessions and demonstrations, ensuring teams are well-versed in lubricant products.
• Win new business and explore new market opportunities by building strategic alliances with workshops and other market players.
• Manage annual business plans, ensuring alignment with key company objectives.

Operational Excellence:

• Lead marketing initiatives, including trade promotions and digital media campaigns.
• Oversee sales operations, including order processing, inventory management, and sales tracking.
• Collaborate with internal stakeholders (Finance, Logistics, and Supply Chain teams) to drive operational efficiencies.

Compliance & Reporting:

• Ensure compliance with legal regulations, industry standards, and company policies.
• Prepare detailed reports and forecasts to track performance metrics and identify growth areas.
• Manage relationships with key accounts, driving negotiations and stakeholder engagements.

Key Skills & Attributes

• Experience: Minimum of 15 years of professional experience, with significant exposure to the lubricant industry.
• Industry Knowledge: In-depth knowledge of the B2B/B2C lubricant market and a proven track record in sales leadership.
• Language Proficiency: Fluency in English and Malay is essential.
• Leadership: Demonstrated success in managing teams and building distributor capabilities.
• Communication: Strong presentation, negotiation, and public speaking skills.
• Education: Degree in Business Administration or a related field.
• Licenses: Valid driver’s license and access to reliable transportation.