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Assistant Marketing Manager

Salary undisclosed

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Responsibilities

  • Develop overall strategic marketing strategy and vision in order to provide consistency and alignment of all projects and initiatives.
  • Manage the integration of marketing plans across the business units, and retail marketing to ensure proper coordination and execution of marketing initiatives. Lead and drive the implementation and manage the effectiveness of local marketing programmes.
  • Provide strong marketing leadership and drive in the planning and execution of all marketing plans. This includes advertising, PR, events, branding, customer seminars, direct marketing campaigns, web-based activities, collateral production and internal communication, marketing intelligence and planning.
  • Lead and manage all marketing activities and ensure effective deployment of marketing resources and budget to support the achievement of commercial targets as defined by corporate objectives.
  • Review and appoint local agencies to ensure messages are effectively and consistently communicated around the region.
  • Define, track and measure the impact of retail activities on sales results around the region, drive achievement of key performance metrics which will ensure visibility of tangible value to sales.
  • Validate the analysis of customers of the main competitors operating in the region – SWOT analysis.
  • Maintain the integrity of the Company’s brands and protect or strengthen our brand value by actively managing the brand compliance and adherence of all marketing communication activities, both on and off-line with the regions.
  • Lead and guide the creative direction for digital marketing, providing feedback to content contributor and directing the quality of website content as required; publishing content for the region as required and analyse the site statistics to ensure on-going site effectiveness.
  • Manage all company’s review and feedback
  • Provide marketing support to other functions
  • Any other duties as assigned

Requirements

  • At least 8 years of marketing experience and 2 years in the capacity of Assistant/ Manager role
  • Degree in Marketing/ Mass Communication or its equivalent
  • Preferably experience in the jewellery/ luxury/ fashion/ lifestyle industry
  • Good marketing partnership and media network locally and regionally
  • Proven track records in marketing, branding and corporate communications; advertising and promotions and PR
  • Driven and results-oriented
  • Excellent command of spoken and written English and Chinese
  • Excellent interpersonal skills