Marketing and Communications Manager (6 months Contract)
Salary undisclosed
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SCOPE AND GENERAL PURPOSE OF THE JOB
To manage the company’s advertising budget in a planned manner to enhance the company’s image and that of its products.
MAIN DUTIES AND RESPONSIBILITIES
- Manage and execute the Marketing Calendar and day to day in-house production activities and deadlines.
- Manage and ensure optimization of marketing budget.
- Work with the different business units to ensure A&P thematic promotions are understood and content from business units are as per briefed, to ensure promotion effectiveness.
- Develop and manage all aspects of digital marketing including content and display advertising campaigns.
- Work with the team to plan and manage engaging digital content to drive the business and create a distinctive difference for the brand.
- Manage the various social media platforms.
- Manage creative and performance digital agencies and ensure all digital campaigns are closely monitored and optimized.
- Provide accurate reports on the marketing campaign’s overall performance. Appraise important metrics that affect campaign’s performance and ensure improvement in subsequent campaigns.
- Manage and execute effective outdoor advertising, ensure licensing are done and advertising executed on time.
- Negotiate with media owners, manage and execute tv advertising.
- Work closely with strategic and promotion partners to map out effective promotions to drive business and monitor and report post campaign results.
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