Coach Marketing Associate (2-Year Contract)

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Primary Purpose

This role reports to the Senior Manager to plan and execute integrated marketing activation and PR plans. You will also provide recommendations for integrated plans, provide input and support in the development and execution of marketing plans to ensure they meet marketing & commercial objectives that are aligned with global vision while understanding local business needs

Candidate must be proficient with data analysis for sales promotion, activation & various in-house systems

The successful individual will leverage their proficiency in Marketing to...

• Execute marketing plans and strategies to increase brand awareness and drive customer acquisition & retention
• Implement measurement strategies that align with campaign goal
• Ability to create spreadsheets and analyze quantitative data to interpret ROI and KPI metric
• Identify new opportunities and stay up to date with industry trends to continuously improve marketing strategies.
• Collaborate with other business units to ensure marketing initiatives align with overall brand goals and objectives
• Plan and coordinate marketing events and on-ground activations
• Monitor and report on the effectiveness of marketing campaigns and initiatives
• Collaborate with our internal Digital team to align on the media buys & objectives
• Develop and maintain relationships with social media influencers and brand ambassadors
• Monitor and analyze social media metrics to track the success of our campaigns
• Create and execute marketing campaigns, including product launches, roadshows, and media events
• Work with external agencies and vendors to develop and execute marketing campaign, collateral, digital, events and activations
• Monitor and manage the marketing budget to ensure campaigns are executed on time and within budge
• Undertake any and all other duties and responsibilities as so instructed by the superior and/or Company

Marketing activation

• On rotation works as a project manager for specific activation with cross functional local & regional teams to lead and ensure smooth operation
• Point of contact with 3rd party business partner
• Work with global team on conceptualizing of campaign & activation setup
• Develop compelling proposal for internal & external stakeholder with clear objective & ROI
• On ground support
• Recap reports

Retail Marketing

• Work closely with local cross-functional teams to conceptualize, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results
• Good analytical skill to read data & dashboards to determine effectiveness of sales promotion online & offline
• Strategize, plan and manage compelling local in-store customer events that are in line with global brand strategy
• Partner with global and regional CRM to drive name capture and database growth across retail and outlet stores
• Oversee collateral planning, such as GWPs, marketing instore signage, CRC, etc

Media

• Timely submission of assets request & monitoring media buys across traditional all media buys (OOH, print, advertorials, experiential) platforms to support global focuses and local business needs
• Analyze impact across all mediums and make recommendations accordingly on future investment

PR & Communications

• Partner with PR agency to execute PR strategy to elevate the brand perception and awareness
• Manage all sample inventory in partnership with the PR agency to support all requests
• Strategize, plan and manage brand events across all steps to execution
• Plan local KOL activities to support brand elevation and desirability

Qualifications and Skills Required The ideal candidate will have

• 5+ years of marketing experience and strong functional skills in consumer & brand marketing
• Strong analytical skills with a goal-oriented attitude
• Strong project management skills from design to completion with an action orientation
• A passion for fashion and sensitivity to trends
• Experience in the retail industry will be an added advantage
• Positive, driven and can work independently and collaboratively in a team environment
• Strong written and verbal communication skills to present a story in an inspiring and convincing manner

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/