Kate Spade Marketing Associate (2-Year Contract)

Since its launch in 1993 with a collection of six essential handbags, kate spade new york has always stood for color, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, kate spade new york offers a distinctive point of view, and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose: This role reports to the Marketing Manager and supports the SEA team in driving marketing strategies and initiatives. A key focus is to implement programs and investments that are aligned with global vision while understanding the local business needs.

The Associate will build strong relationships with key cross-functional partners within kate spade local and global teams to plan, execute and manage cohesive marketing and communication initiatives needed to drive the business.

The successful individual will leverage their proficiency in Marketing to...

Digital Marketing:

• Support the local team on the development of digital media strategies across paid channels to drive brand awareness and consideration from briefing to execution.
• Support in driving performance across all mediums with regular analysis and recommendations on future investment with media agency
• Managing of local websites- updating of seasonal collection on SGMY website
• Stay up-to-date on industry trends and best practices in digital marketing

Customer Marketing:

• Support in day-to-day planning and execution of seasonal activations and sales promotions across retail and outlet stores.
• Work closely with local cross-functional teams to concept, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results
• Establish and maintain partnerships with landlords and third-party partners to devise strategic tie-ups to drive local and tourist traffic to stores
• Plan and manage compelling local in-store customer events that are in line with global brand strategy
• Driving name capture and database growth across retail and outlet stores
• Oversee collateral planning, such as GWPs, marketing instore signage, CRC etc

PR Support:

• Ordering of samples according to Global and local key pushes for the season.
• Manage all sample inventory in partnership with the PR agency to support all requests
• Downloading assets and press releases from Global portal and disseminating to PR agencies

Qualifications and Skills Required The ideal candidate will have:·

• 3+ years of marketing experience and strong functional skills in consumer & brand marketing.
• Strong analytical skills with a goal-oriented attitude
• Strong project management skills from design to completion with an action orientation
• A passion for fashion and sensitivity to trends.
• Experience in the retail industry will be an added advantage.
• Positive, driven and can work independently and collaboratively in a team environment.
• Strong written and verbal communication skills to present a story in an inspiring and convincing manner.

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.