Senior Brand Executive

Senior Brand Executive

Job Summary

The Senior Brand Executive is responsible for managing client relationships, overseeing campaign execution, and ensuring the delivery of high-quality work that meets client expectations. This role requires a strategic thinker with excellent communication skills, a deep understanding of marketing and advertising principles, and the ability to manage multiple projects simultaneously.

Key Responsibilities

Client Management:

• Serve as the main point of contact for assigned clients, building and maintaining strong, long-lasting client relationships.
• Understand client goals, industry, and challenges to provide strategic guidance and solutions.
• Conduct regular client meetings to review project progress, gather feedback, and discuss future initiatives.

Campaign Management:

• Develop and manage comprehensive marketing and advertising campaigns, from planning to execution and evaluation.
• Collaborate with internal teams (creative, media, digital, etc.) to ensure campaigns are delivered on time, within budget, and meet client objectives.
• Oversee the creation of project briefs, timelines, and budgets, ensuring all stakeholders are aligned.

Strategic Planning:

• Assist in developing strategic marketing plans based on client objectives and market research.
• Identify opportunities for clients to enhance their brand presence and achieve business goals.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Financial Management:

• Manage project budgets, ensuring cost-effective solutions and adherence to financial guidelines.
• Prepare and present budget estimates, reconciliations, and financial reports to clients and internal stakeholders.

Team Leadership:

• Mentor and guide junior team members, fostering a collaborative and productive work environment.
• Provide constructive feedback and support professional development within the team.

Job Qualifications:

• 2-4 years of experience in brand management within an advertising or marketing agency.
• Proven track record of successfully managing client relationships and delivering effective campaigns.
• Strong understanding of marketing and advertising principles across various channels (digital, print, broadcast, etc.).
• Excellent communication, presentation, and interpersonal skills.
• Ability to think strategically and creatively to solve client challenges.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Office Suite and relevant marketing software/tools.
• Able to work in a fast-paced, collaborative office environment.