Head of Marketing

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car, sparking the concept of earning Cashback while shopping online. The ShopBack Group has now grown to become the leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily. Fresh off its debut in the European market, ShopBack is seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.

The Role

As the Head of Marketing, you will be responsible for all aspects of marketing from customer acquisition, growth and campaigns. As part of the ShopBack Malaysia leadership group, you will be working closely with local teams and regional stakeholders to achieve aspirational goals. If you are an experienced, self-motivated, and innovative marketer with strong people management abilities, this could be the role for you.

Your Adventure Ahead

• Devise, implement and be accountable for marketing strategy and execution to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital & content marketing and Influencers
• Be responsible for demand growth and user development funnels on both existing and new business initiatives.
• Provide leadership, coaching and direction to a high-performance team; ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives.
• Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimizations.
• Evaluate and report on campaign performance to relevant stakeholders, including providing regular management reporting to inform the organization’s performances.
• Manage marketing budgets, provide accurate ROI forecasting and appropriate investments.
  
  
  

Essentials To Succeed

• 10 - 12 years of experience in performance marketing strategy and in a team management role.
• Experience in eCommerce, payments, B2C marketing, social media, and start-ups is highly valued.
• Has an excellent track record of creating and implementing successful creative marketing campaigns, including all elements of the marketing mix.
• A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems.
• Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritisation back to data.
• Commercial acumen, budget management, and reporting experiences.
• Exceptional leadership and team management skills to achieve outstanding results.
• Strong interpersonal and effective communication skills with an ability to build relationships and communicate effectively at all levels, internally and externally.
• A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes.
  
  
  

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.

Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Flow Day Thursday (1-day a week, optional to work from home or office)