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Copywriting Intern (Johor)

Salary undisclosed

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As a Copywriter in the advertising space, you will craft compelling, persuasive, and creative content for a variety of platforms. From digital ads and social media to brochures and websites, your words will engage audiences and elevate brand messaging. You’ll collaborate with marketing and design teams to develop innovative concepts that align with the company’s marketing goals and target audience, while ensuring brand consistency across all touchpoints.

Responsibilities:

Content Creation:

  • Write engaging and persuasive copy for digital ads, print ads, social media, websites, brochures, and email campaigns.
  • Develop slogans, taglines, and brand messages that resonate with the target audience.

Concept Development:

  • Collaborate with marketing and design teams to brainstorm and develop advertising campaign ideas.
  • Create unique advertising concepts that align with business goals.

Editing & Proofreading:

  • Edit and proofread copy to ensure clarity, accuracy, and consistency with the brand's tone and messaging.
  • Ensure all content is grammatically correct and error-free.

Research & Audience Understanding:

  • Research products, competitors, and target audiences to develop relevant, impactful copy.
  • Understand the client’s audience to craft compelling, audience-specific narratives.

Project Management:

  • Handle multiple projects simultaneously, ensuring all deadlines are met.
  • Work closely with cross-functional teams (designers, marketers, and clients) to ensure cohesive messaging.

Brand Consistency:

  • Maintain a consistent brand voice across all marketing communications.
  • Adapt writing style for various campaigns and platforms while preserving the brand identity.

Optimization & Analytics:

  • Track and analyze the performance of ad copy, making data-driven improvements.
  • Optimize copy based on feedback and analytics to enhance engagement and conversion rates.

Client Communication:

  • Liaise with clients to understand their goals and deliver copy that meets their expectations.
  • Present ideas and concepts effectively to clients and stakeholders.