SEA Marketing Innovation Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will lead cross-functional innovation projects: ensuring they are grounded in consumer need and deliver desired commercial outcomes.

How you will contribute

Innovation strategy and pipeline

• Provide input – where necessary – to develop the BU innovation strategy and targets

• Recommend ideas and opportunities to develop the innovation pipeline
  

Innovation projects: Project Owner

• Build robust product activity requests (inc consumer need to solve for, the type of innovation, desired ATO / launch date)

• Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters)

• Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate)

• Develop the launch plan in partnership with the Category Planning / Sales teams

• Track / monitor performance and recommend corrective actions if needed

• Throughout the innovation project:

• Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project)

• Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing “parameters”. Escalate if decisions outside agreed parameters are needed

• Lead the project at stage gate reviews

• Ensures excellence in launch execution

• Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members)
  

Capability building

• Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required
  

What you will bring

• Unearthing and applying insights to innovation

• Strategic thinking applied to identify consumer opportunities and portfolio management

• Ideas development and evaluation to build healthy pipeline

• Product and pack excellence

• Analytical skills, business acumen and commercial plan building

• Ability to work collaboratively with external partners ( design, innovation and research agencies) as well as with-functional teams ( MSC, R&D, category planning, sales, I&A, etc...)

• Project management

Particular focus areas for BTC / complex innovation Project Owners

• Enhanced strategic skills to identify white space opportunities – strategic foresight

• Enhanced ability to identify, assess and react to consumer need

• Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer

• Complex problem-solving skills / out of the box thinking

• Diverging and converging mindset

• Dealing with ambiguity and iterative processes

• Experimentation mindset

• End-to-end enterprise – and long-term – thinker

• Transformer vs performer mindset and skills

• Agile ways of working (scrum, iteration, …)

• Risk taking / risk management

Note: to ensure successful project execution, the Project Owner should remain on the project for up to six months following project launch – to successfully transition ownership to Brand / Category Marketing

Business Unit Summary

Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type