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Jobs or company...

Head of Marketing (FMCG Food/Beverage)

Salary undisclosed

Apply on

Linkedn
Original
Simplified
  • Join a global FMCG business with strong local presence |Opportunity to lead the and transform the marketing team


About Our Client

Our client is a reputable food and beverage FMCG business and has global footprints with strong local presence. They are one of the top few brands/companies within the category and has been revolutionising the way of doing marketing for this category in the recent years.

Job Description

The Head of Marketing is tasked to craft and define the country brand direction consistent with international brand positioning and local country goals to contribute to continued growth of the brand and consumer engagement. Some key responsibilities include:

  • Lead the strategic planning of short to long term marketing plan, portfolio management which includes new product launches, hero products and products refresh
  • Create brand identity and ensure brand actions are in line with the sense of purpose
  • Lead the team to identify and analyse consumer and market insights, share findings with the regional team to ensure consistency of new product development with the country's needs
  • Manage A&P budget to drive brand growth
  • Build, develop and manage the marketing team, train and develop their marketing expertise


The Successful Applicant

*This role is only open to local Malaysian talents*

Requirements

The successful candidate is a seasoned marketing professional who has extensive knowledge and experience in the FMCG industry with people management experience. Key requirements:

  • Extensive experience and knowledge in the FMCG food and beverage category
  • Experience and exposure in leading global FMCG brands
  • Bachelor's Degree in a related field
  • Minimum 15 years of marketing and commercial experience
  • Experience in brand building, digital marketing, customer segmentation, product marketing
  • Strong leadership experience in leading a high performing team
  • Analytical and has a strong business acumen


What's on Offer
  • Join one of the most reputable FMCG companies globally
  • Opportunity to lead the and transform the marketing team


Contact: Ee Lyn Soo

Quote job ref: JN-072024-6479811
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