Associate, Brand Management

Discover the GREAT in your career.

As a LIFE company, our customers are at the heart of all that we do. Being one of Asia’s leading insurer for over a century, we have built a long-lasting legacy of trust with our customers over many generations. At the foundation of this trust is Integrity, Initiative, and Involvement – from the way we treat every customer relationship with honesty and transparency, to our proactive approach of delivering the best possible solutions in both life and general insurance.

Integrity, Initiative, and Involvement is what guides us. It is what makes us do the right thing, take the lead, and choose ‘we’ over ‘me’. Our mission is to make life great for our customers because we understand what matters most to them, and we know how to help them protect it.

If you are looking to grow in an exciting career filled with opportunities and potential, we are seeking a professional to join our team as Associate, Brand Management.

The Role:

• To assist the Manager in executing and implementation of the brand, product and event-based campaigns successfully via multiple platforms (TV, Billboard, Print and Digital). Ensure campaigns are monitor closely and meeting all deadlines.
• To work closely with Media and Creative agencies to ensure timely execution / implementation of campaigns, i.e. coordinating meeting, follow-up on deliverables and ensure quality and efficiency of campaign management.
• To help the Manager to coordinate and compile information (ADEX report, campaign materials for fieldwork) for Brand Health Tracking.
• To develop below-the-line/corporate premium items to support product, brand and event-based campaigns. Ensure deliver good quality, meeting deadlines and proper inventory tracking.
• To assist the Manager in reviewing and renewing of existing out-of-home advertising sites to ensure all executed/renewed on a timely manner. To compile and consolidate all maintenance reports from the OOH media owner/agency and share with the Manager/HOD monthly.
• To serve as the Corporate Identity custodian for internal and external parties. Ensure branding materials in compliance to the brand guidelines.
• To assist the Manager to manage and implement all brand sponsorships as well as Awards and Accolades submission.
• Take accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks
• Maintain awareness of industry trends on regulatory compliance, emerging threats and technologies in order to understand the risk and better safeguard the company
• Highlight any potential concerns /risks and proactively shares best risk management practices
• Other responsibilities entailed

The Person:

• Candidate must possess at least a bachelor’s degree in Mass Communication, Digital Marketing and/or related.
• Minimum 3 years working experience in brand management, with a focus on digital advertising / marketing, media relations, corporate communication, consumer and communication research.
• Possess excellent written and presentation skills, as well as strong interpersonal skills.
• Creative and innovative with a good project management core.
• High level of integrity, takes accountability of work and good attitude over teamwork
• Takes initiative to improve current state of things and adaptable to embrace new changes

Great Eastern Malaysia is committed to Equal Employment Opportunity, and all qualified applicants shall receive a fair and equal consideration for employment.

Location: HQ, Kuala Lumpur

Entity: Great Eastern Life Malaysia

Employment Type: Permanent

About Great Eastern

Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$100 billion in assets and more than 16 million policyholders, including 12.5 million from government schemes, it provides insurance solutions to customers through three successful distribution channels – a tied agency force, bancassurance, and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.

The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength and counterparty credit ratings of "AA-" by S&P Global Ratings since 2010, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.

Great Eastern is a subsidiary of OCBC, the longest established Singapore bank, formed in 1932. It is the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

To all recruitment agencies: Great Eastern does not accept unsolicited agency resumes. Please do not forward resumes to our email or our employees. We will not be responsible for any fees related to unsolicited resumes.