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Promotions Executive

Salary undisclosed

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We are seeking a proactive and creative Promotions Executive to join our marketing team. The

Promotions Executive will be responsible for planning, executing, and managing promotional

campaigns to attract, engage, and retain players. This role requires the ability to analyze data, track campaign performance, and implement creative ideas to optimize results.

RESPONSIBILITIES

  • Develop and implement promotional strategies to enhance customer acquisition, retention, and engagement.
  • Plan and execute a wide range of promotions, including loyalty programs, and special offers.
  • Collaborate with the marketing and CRM teams to ensure promotions align with overall
  • marketing goals and player segmentation.
  • Coordinate with the design and content teams to create visually appealing and engaging
  • promotional materials.
  • Analyze promotional campaign data to track performance, identify trends, and optimize future promotions.
  • Monitor competitors’ promotions and market trends to ensure our promotional strategies are competitive and innovative.
  • Manage budgets for promotional campaigns and ensure all activities are cost-effective and deliver a positive return on investment (ROI).
  • Ensure all promotions comply with relevant regulations, terms and conditions, and responsible gaming guidelines.
  • Communicate promotional details effectively to internal teams, including customer support and product teams, to ensure smooth execution and player satisfaction.
  • Assist in the development of new promotion ideas to drive revenue growth and increase brand loyalty.
  • Prepare regular reports on promotional performance, including key metrics such as conversion rates, customer engagement, and ROI.

SKILLS

  • Strong understanding of customer behavior, acquisition, and retention strategies.
  • Excellent analytical skills with the ability to interpret data, track KPIs, and optimize campaigns accordingly.
  • Strong project management skills and attention to detail, with the ability to handle multiple tasks in a fast-paced environment.
  • Strong communication and collaboration skills.

REQUIREMENTS

  • Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional
  • Degree in Marketing, Business, Communications, or a related field.
  • Minimum of 2 - 4 years of professional experience in BI.
  • Experience in creating and managing promotional campaigns across various channels (email, SMS, web, etc.).
  • Creative mindset with a knack for generating fresh and innovative promotional ideas.
  • Experience with CRM and promotional tools.
  • Proficiency in Microsoft Excel, Google Analytics, and other data analysis tools.
  • Ability to work both independently and as part of a team.

BENEFITS

  • 5 Working days
  • Casual (e.g. T-shirts)
  • EPF & SOCSO
  • Team Buildings
  • Plenty of coffee & snacks
  • Annual and medical leave
  • Performance Bonus
  • Open, Friendly, and Positive Working Environment