Consumer Marketing Manager (Pipeline)

Position Snapshot

Company: Nestlé Malaysia

Full-time

Bachelor’s Degree

10+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of...

• Responsible for developing category & brand MBS vision and strategy
• Set long term strategic direction for category and brands via clear inspiring visions & brand essence aligned in the market and SBU
• Generate compelling consumer insight to develop winning brand portfolio / category strategies vs. competition
• Develop marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and develop action plans for the category & brands in line with business objectives
• Manage innovation & renovation based on consumer insights which includes identify opportunities, product conceptualizing, prepare and implement launch and post evaluation
• Creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions
• Monitor & analyse category/brand performance including competitive benchmarking
• Propose optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated
  
  

What Will Make You Successful...

• Graduate with 10 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities
• Demonstrable record of success in building portfolio of brands based on consumer insights
• Successfully led a team of direct reports
  
  

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.