Senior Global Marketing Manager
Salary undisclosed
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Responsibilities
- The role covers the following: understanding the consumer and stylist needs in alignment with the brand strategy and values; ideate product concepts and packaging in close partnership with cross-functional teams, develop global launches along with being part of the development of the brand strategy and long-term vision
- This role will be responsible for strengthening and enhancing brand equity by establishing new messaging, enhancing portfolio claims, developing/executing creative expression, driving sustainability messaging and storytelling, and working closely with drive markets for local execution excellence
- Support the project lead for Mr DIY's Brand evolution by following through key next steps: finalize messaging, creative briefing or execution, and global go-to-market strategy
- Lead the long-term development of products and categories worldwide, aligning with brand needs and category strategy
- Initiate briefs for new projects and collaborate with partners across Research & Innovation, claims, artwork teams, and development, ensuring seamless execution from ideation to production
- Collaborate closely with cross-functional teams including digital, education, e-comm, and creative to deliver successful product launches
- Generate innovative and revolutionary product ideas and concepts tailored to the professional salon industry
- Develop and implement new product strategies, including positioning, formulation, packaging, media, merchandising, and pricing
- Conduct market research, focus groups, and competitive analysis to inform product development decisions
Requirements:
- A degree in Business, Marketing or any equivalent courses
- 7+ years related Marketing experience, preferably in retail industry.
- Candidates from Creative Agencies or with experience in Creative Agencies will be more advantageous.
- Visual sense of aesthetics, attention to detail, ability to make quick decisions, problem solve, multi-task, lead and influence peers + partners.
- Exceptional knowledge of retail industry along with products and content that performs best. This includes understanding of metrics and performance measures for all distribution channels.
- Strong project management and planning skills are a must; coupled with excellent written/oral communication skills.
- Ability to work autonomously to complete projects and assignments as this role requires limited supervision.
- Ability to articulate clear business direction and strategies; to drive goals and objectives. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
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